Are you a new dietitian nutrition coach or perhaps even a veteran dietitian nutrition coach, and wondering what you should charge for your services? One of the challenges of having your own business is knowing the right price to charge. If your prices are too high, you could lose clients. If your prices are too low, you could be losing money. So it’s imperative to find that sweet spot of just the right amount so that you can charge what you’re worth in your nutrition coaching program. Today in this article, we will discuss some things to consider when pricing your programs.
My name is Tony Stephan, and I’m a dietitian business coach. I help RDs make more IMPACT and more INCOME through nutrition coaching. However, before becoming a dietitian business coach, I was an RD nutrition coach (just like you!). I served thousands of nutrition coaching clients over a time span of 12 years. My successful nutrition coaching business is what led me to where I am today. Now allow me to share with you how to get the right price for your services.
It’s More About The Product Value Than What You Charge
You may not think that having lower prices than the competition would lead to fewer sales, but indeed it may do just that.
Think about it, if you were shopping around for a nutrition coach and saw someone charging $50/hour and someone else charging $70/hour, you may at first be intrigued by the low price, but you would wonder, WHY are their prices so much lower? Are they offering less valuable services? You would probably assume that you will get more results and more out of the person charging $70/hour, right?
So the question is, if lowering my prices doesn’t entice people to my product, then what will?
The answer is VALUE.
If you can communicate the VALUE of your service to your client, your client WILL be enticed by what you have to offer.
Ultimately, it’s possible to set your rates too high, but it’s possible to set them too low as well. When people pay more for a service, they take it more seriously and have more confidence in you as a professional as well. If you VALUE your services, then your coaching clients will VALUE your service too. By charging the right amount, you’ll be attracting clients who are ready to work with you and are more ideal for a nutrition coach.
How Do I Know What People Are Willing To Pay?
What is the sweet spot? What are people willing to pay? This is the question everybody wants to know in their business, right? If everyone knew the answer to this, everyone would be charging the max amount, and things would be golden. However, there is a way to go about figuring this out.
If you’re just starting out, one way to go about your pricing is to start with an introductory rate and gradually increase your prices as you gain confidence. Taking a big leap in your pricing may not be the best idea because YOU have to believe deep down that your services are worth what you are charging. Who will want to pay for your services if you do not even think it is worth it? By gradually raising the rates, you will see how it is affecting the willingness of clients to sign up for your services. This is one strategy that can help you find your pricing sweet spot!
How Do I Know When I Have Charged Too Much?
If you are signing up 100% of the potential clients you interact with, more than likely, your services are priced too low.
Realistically you’ll sign up most potential clients, but not all of them. If you are raising your rates and you notice that it’s getting harder and harder to sign people on and you’re having trouble convincing people to buy, that is a good sign your services may be priced too high.
Ultimately, you won’t sign on everyone that comes your way because not every person will be a good client-coach fit. And that’s totally okay!
Always remember, for some, your price might seem like too much! But to the right person who understands the VALUE of your program, they would likely be happy to pay for your services.
Bottom Line: How Can I Charge What I’m Worth In My Nutrition Program And Make My Clients Happy?
In the end, charging what you’re worth as a dietitian nutrition coach is about having confidence in your program, being able to offer great value to your clients, and being able to communicate your value to others. When it comes to finding that sweet spot of what to charge in your nutrition coaching program, you’ll ultimately have to use some trial and error. But in the end, if you have a valuable product, you WILL find people who are happy to pay for your services.
If you’ve thought about becoming an RD entrepreneur or you’re looking to further develop your nutrition business, you’re in the right place! We are so proud to be a part of the movement of dietitian entrepreneurs who are making more IMPACT and more INCOME! In the Dietitian Nutrition Coaching Certification, we teach our students how to set their dietitian nutrition coaching business up for success so that they can make the IMPACT they desire and the INCOME they deserve.
You can check out our FREE resources below to get started in building and developing your own nutrition coaching business!