Whether you’re new to online nutrition coaching or have years or experience, mistakes will be made! However, my goal with today’s blog post is to help you avoid these major mistakes. Every business experiences challenges and setbacks, but if you understand to avoid these you will be much better off! Before we dive any deeper, though, allow me to introduce myself for those of you who are new around here!
My name is Tony Stephan, and I’m a dietitian business coach. I help RDs make more IMPACT and more INCOME through nutrition coaching. Before becoming a dietitian business coach and real estate investor, I was a dietitian nutrition coach. I served thousands of nutrition coaching clients over a time span of 12 years. My successful nutrition coaching business is what led me to where I am today. Now, let’s talk about these mistakes to avoid as an online nutrition coach!
Top Mistakes To Avoid
#1 – Aiming For Perfection
Don’t wait for the “perfect time” to take action in your business. Get comfortable with stepping outside of your comfort zone and taking imperfect action! You don’t have to have all your ducks in a row in order to get started. It’s okay if it isn’t perfect. People don’t want perfect, anyway. People want authenticity, trust, and value! You just have to jump in and figure it out as you go.
#2 – Not Charging Your Worth
You might think if you set your prices lower, that will attract more clients, right? In actuality, what you’re going to attract are the types of clients that are cheap and not as committed. They’ll be more likely to cancel sessions, request refunds early on, or just ghost you altogether. If your prices are too low, you may also get an influx of clients. Having too many clients means you won’t be able to provide the best coaching services possible. Instead, you’ll be overwhelmed and underpaid. Also, the perceived value of your services will be lowered because your prices are low. Charge what you are worth and the right people will choose to invest!
#3 – Trying To Please Everyone
If you go after every single person who shows interest in your nutrition coaching program, you will surely waste time and energy. By not vetting people out and having a thorough discovery call process, you’re doing yourself a disservice! Understand that your coaching services and the cost of investment won’t appeal to everyone. And that is totally fine! Being selective of who you work with will ultimately lead to greater impact and success for your clients. It is a win-win.
#4 – Not Having An Email List
People need to hear or see something several times before they’re convinced. When your goal is to have them seek you out as their nutrition coach, having an email list gives you direct access to your target client. You can share weekly email messages with tidbits of info that provide value and purpose. This would be in addition to the messages you share across your social media and/or Facebook Group. However, unlike social media, you don’t have to worry about changes in algorithms or your account being shut down. You’ll have direct access to these people as long as you run the email list yourself!
The Takeaway From These Top Mistakes To Avoid
Mistakes are an unavoidable part of life and business. But I am confident you will create more success for yourself if you work on avoiding the 4 mistakes outlined above! Take imperfect action. Charge what you’re worth. Don’t try to please everyone. And, last but not least, have an email list as another way to provide value for free!
Once you’ve read through this post, send me an email at firstname.lastname@example.org. Seriously — I WANT to hear from you!
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- What follow up questions do you have about these 4 mistakes? My team and I would love to help!
If you’re a dietitian looking to start your own nutrition coaching business, you’re in the right place. I’m proud to be a part of the movement of dietitian entrepreneurs who are making more IMPACT and more INCOME! Check out some of our free resources below!